Some of golf’s top brands have given their ringing endorsement to Foremost’s EMP Premium service developments, which will include more in-depth customer profiling.
Premium profiling provides modern marketing for golf professionals by enabling customers to be targeted more specifically than ever before, breaking down the database by customer type, gender and ability.
Foremost Managing Director Andy Martin, discussing the latest development of EMP Premium, said: “At Foremost we always strive to lead in marketing innovations for our members, and the introduction of customer profiling is another notable example of this. We have done a great deal of work behind the scenes to ensure the data we hold is up to date and accurate, allowing our members to deliver perfectly targeted messages from our key suppliers.”
Having just recently announced they will be joining Foremost in the EMP Premium supplier partnership, Callaway Golf’s Regional Sales Manager UK, Ireland & Northern Europe, Martin Wild, said: “We are delighted to be partnering Foremost with their latest tranche of digital marketing innovations. The solution the group provides has always been ground-breaking and it supports our Callaway stockists, who are Foremost members, in making their customers aware of the exciting new innovative products that we at Callaway bring to the market.”
Commenting on the relationship between FootJoy and Foremost, FJ Sales and Marketing Director, Russell Lawes, said: “We have been part of the EMP Suppliers programme since the outset and are delighted to play a part in moving the programme to the next level with the premium offering.
“This co-ordinated approach has been really successful in the past and we see it continuing to play an important role in our brand’s future success in the green grass channel.”
Dave Fanning, Marketing Director Ping Europe, said: “PING has benefited greatly from being a part of the Foremost EMP programme over the years and we are excited about the possibilities that the new enhancements offered in EMP Premium can bring. PGA Professionals at golf clubs are a key link in communicating our brand, product and fitting messages to consumers. Being able to directly target specific categories of golfers with a focused message will be a significant advantage to the PING brand and to the Foremost Membership.”
Neil Heslop, Partner of PJH Brand Management commented on how the service has benefitted Under Armour: “EMP Premium now provides a new dimension to our communication in that it enables us to tailor the content of our message to a narrower and potentially more responsive audience. For us at Under Armour, our focus is always on sell-through – and our Marketing efforts are all geared to assist the Pro in selling our product and maximising their margin.”
Foremost’s latest innovation delivers benefits all round, with the reader receiving more relevant communication, the Foremost member increasing customer engagement and the EMP supplier gaining better targeted product placement.
In fact, 99% of Foremost EMP members have opted to upgrade to the Premium service since it launched.
For Simon Gilbert, Senior Marketing Manager of Taylormade Europe, Foremost’s marketing support has helped them connect with selected customer bases: “EMP Premium provides a professional platform to market to the UK club golfer and the introduction of segmented databases enables us to target our messages even further.”
Greg Pearse, Managing Director Galvin Green UK & Ireland, commented: “The Foremost EMP Premium service allows the PGA pro to tailor their Galvin Green brand messaging to ensure it’s more relevant to each golfer to help drive good sell through and strong margins.”
Speaking about the EMP Premium developments, Lee Farrar, Wilson Golf National Accounts Manager – UK & Ireland, said: “Wilson Golf are delighted, once again, to support the EMP programme. With the new elevated EMP Premium package, the manufacturers and Foremost members can benefit from a well-executed target marketing activation plan and the consumers read more relevant content specific to their needs.”